Some Good Practices

• Site should have good structured pages.
• Proper use of paragraph
• Using site map
• Proper internal linking
• Meta tags should be short but at the same time expressive.
• Content should be informative.
• Most importantly, while preparing content, user’s requirement should be kept in mind, not search engine.
• Content should be checked for typo.
• No duplication of content, else search engine will penalize the website.

Some Bad Practices

• It is not advisable to use invisible text in order to increase keyword density.
• Creating doorway pages are not a wise idea
• Dynamic coding for keyword rich content
• Cloaking should be avoided – cloaking means, content available to search engine will be different than content available to users.
• Back link from bad sites should be avoided
• Do not participate in Linking schemes
• Submitting a website multiple times.

Now a days all search engines are trying to find solutions to detect prohibited techniques used by website owners to get their site to top of search engine listing and also to increase page rank.  Apart from that, major search engines have a facility where a user can report directly to search engines if they find someone using such bad techniques to fool search engines. So, be careful if you are one of them using such techniques, there are chances of your website being banned from search engine. Once banned, your website will be no where in search engine listing.

Google and other top search engines have started an approach to educate website owners to follow genuine method to get traffic, it is a best practice to develop website keeping in mind the end users and not search engine, while writing content, make it  more descriptive to attract users, one should always think of users while developing website and not search engines. Also, make sure, website must have a good navigation which will help users to browse through all pages of your website with ease. If the navigation is not good, the visitors will not be able to reach the right place and they will leave your site if they do not move around on a website freely.

-    The most important one is bandwidth, if there is not much bandwidth at your disposal, and your site is getting more traffic, then your site will crash frequently and your customers will go to competitor.

-    Now the second most important factor  is the uptime, if the hosting provider does frequent maintenance on the server and due to that most of the time if the host is unavailable then you stand a great chance of loosing potential customers. As most of the customers does not turn up for the second time after the first attempt.

-    Lastly,  the space you are getting for a hosting package, if your website is not big, with only 40 or 50 pages (without much images) then 20 MB space will be enough, selecting a big package with lots of disk space is not a wise decision if you are not planning to use that much space.

Always select hosting package keeping in mind current and future (2 – 3 yrs from now) requirements.

Posted by : Professional SEO services, an India based SEO firm providing cost effective SEO services.

Here are some positive effects of forum posting:

- Everyone is looking for traffic to ones website and if it comes for free then it is better. In forum, once registration part is over, one can create their own signature and it will be displayed along with all post made by a particular member in a forum. This signature can be your website, so when someone reads your post, there are chances of them visiting your website.

- One horrible experience while advertising on internet is lack of trust among proprietor of website or customers as there is a risk of scam. The best route to build trust is giving potential customers a good reason to believe in you and this can be done by sharing your expertise with them through forums.

- Until recently and still, webmasters believe in link exchange, as they believe it will help in boosting their link popularity. Since long it is observed that high page rank obtained through link popularity has resulted in good search engine ranking. But, have you ever thought of the benefits of one way link pointing to your website? One way links have more value than reciprocal links, every posting in forums will give one way link. If one makes 2000 post a year, one will get the same amount of one way backlink. So, when the search engines crawls the forum pages and came to know about the one way backlinks, one can see improvement in ranking.

- Managing online business is more like doing everything alone with little or no interaction with people dealing with same business and that is not a good experience in long run. In contrast to that, if one participates in forums, interaction with like minded people increases and sharing problems with them will give lots of respite. It is a fact that two are better than one, so when two like minded persons meet, it will be beneficial to both, as both can benefit from the experience of each other.

What is forum? It is a kind of message center for public. Forum is a platform through which one can pass messages to a group or to users. One thing to remember is that, the postings done in a forum is accessible to all members of a particular forum and hence, secret information should not be posted. Forums are also associated with threads, all responses to a post are part of a thread for a posting.

The below are some of the benefits of forum posting:

• It enables sharing of ones ideas. There are forums based on various topics and one can become a member of forum his/her interest.

• Forum is a place where people with similar interests meet, once can develop their hobby using forums. Forums are a source to get information on wide range of topics.

• Forums are good at attracting traffic. Visitors will always come back to a site to see updates of forums.

• For effective promotion of any website, forums are the best, you can market your products using forums, many forums have different guidelines and one must have to adhere to it.

• There is a wide scope of business creation using forum, one (website owner) can publicize his products or services to all forum members. The more the members, the scope for advertising goes high.

In our search engine optimization service, we do thorough analysis of your website whether it is performing well, converting visitors into customers etc. We do identify the problem areas and suggest changes to be implemented so that it will help to increase your revenue out of your website.

We check for the following before we start search engine optimization:

1.                  loading time

2.                  layout, whether it is simple and search engine friendly

3.                  checking for frames, as it is not recommended

4.                  checking for keyword density

5.                  broken links

6.                  current ranking

Many websites, we have noticed have lot’s of problems, be it with loading time,  layout or keyword density.

Internet marketing success depends on how much free traffic one gets and how one is benefiting from the traffic, if you are getting enough free traffic and yet none is converting, then it is not going to do any good to you. A search engine optimization company has to take care of all this aspects.

We, at Professional SEO Services, will take care of each and every things mentioned above and more.